Firms seeking to differentiate particularly need support from the _____ and _____ functions.
a. finance; accounting
b. engineering; operations
c. product R&D; marketing
d. management information; finance
Answer: product R&D; marketing
Management Chapter | Multiple Choice | Questions and Answers | Test Bank
a. finance; accounting
b. engineering; operations
c. product R&D; marketing
d. management information; finance
Answer: product R&D; marketing