Late movers are those firms that

Late movers are those firms that


a. respond to a competitive action a significant amount of time after the first mover's action and the second mover's response.


b. respond to a first mover's competitive action often through imitation or a move designed to counter the effects of the action.


c. take an initial competitive action (either strategic or tactical).


d. typically achieve higher-than-average returns because they can imitate the most efficient actor.


Answer: respond to a competitive action a significant amount of time after the first mover's action and the second mover's response.


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Strategic Management Chapter 5

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