Which of the following is TRUE of Southwest Airlines?
a. Southwest has an unusually low amount of flexibility for a large firm.
b. Southwest's success is largely due to the fact it has little market commonality with other airlines.
c. Decision-making responsibility is centered at its Dallas headquarters, which allows the firm to respond quickly to competitive attacks.
d. Southwest's advantage lies in its ability to "think small."
Answer: Southwest's advantage lies in its ability to "think small."