The primary responsibility of the franchisor, such as McDonald's or Hilton International is to
a. learn about the brand and technology from the franchisee.
b. test the franchisee for potential future acquisition.
c. transfer to the franchisee knowledge and skills needed to compete at the local level.
d. provide feedback to the franchisee regarding how the franchisor could become more effective and efficient.
Answer: transfer to the franchisee knowledge and skills needed to compete at the local level.