The Publicis Groupe has three major groups of business (advertising, media, and digital) that share resources and capabilities. Publicis Groupe is using a _____ diversification strategy.

The Publicis Groupe has three major groups of business (advertising, media, and digital) that share resources and capabilities. Publicis Groupe is using a _____ diversification strategy.


a. related linked


b. related constrained


c. unrelated


d. dominant


Answer: related constrained


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