Ten years ago, upper- and middle-class Chinese enjoyed various forms of hard liquor such as brandy, gin, and bourbon. Today, these same Chinese classes are ordering wine rather than hard liquor. This is an example of a change in the __________ component of the general environment of a distiller.

Ten years ago, upper- and middle-class Chinese enjoyed various forms of hard liquor such as brandy, gin, and bourbon. Today, these same Chinese classes are ordering wine rather than hard liquor. This is an example of a change in the __________ component of the general environment of a distiller.



a.technological

b.sociocultural

c.economic

d.competitive

e.geographic



Answer: B


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