Kodak makes both camera equipment and paper for printing pictures. Kodak would view the growing popularity of digital cameras as a(n) __________ in its external environment if it considered howdigital cameras affect sales of cameras that use film. On the other hand, Kodak would view thegrowing popularity of digital cameras as a(n) __________ in its external environment if it consideredthe amount of Kodak processing paper used in printing pictures made by digital cameras.

Kodak makes both camera equipment and paper for printing pictures. Kodak would view the growing popularity of digital cameras as a(n) __________ in its external environment if it considered howdigital cameras affect sales of cameras that use film. On the other hand, Kodak would view thegrowing popularity of digital cameras as a(n) __________ in its external environment if it consideredthe amount of Kodak processing paper used in printing pictures made by digital cameras.

Kodak makes both camera equipment and paper for printing pictures. Kodak would view the growing popularity of digital cameras as a(n) __________ in its external environment if it considered howdigital cameras affect sales of cameras that use film. On the other hand, Kodak would view thegrowing popularity of digital cameras as a(n) __________ in its external environment if it consideredthe amount of Kodak processing paper used in printing pictures made by digital cameras.



a.strength; weakness

b.risk; certainty

c.opportunity; threat

d.certainty; risk

e.threat; opportunity


Answer: E


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