When McKenzie consulting Al-Rajhi bank on brand, staff, top managers, and even customers were participated in the planning for future brand development of Al-Rajhi, McKenzie is applying _______

When McKenzie consulting Al-Rajhi bank on brand, staff, top managers, and even customers were participated in the planning for future brand development of Al-Rajhi, McKenzie is applying _______



A) Trend Projection

B) Sales Force Composite

C) Jury Executive Opinion

D) Delphi Method



Answer: D


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