The big problem a franchisor faces is:
A. allowing franchisees to achieve scale economies.
B. maintaining quality control due to a lack of commitment to consistency and standardization
C. eliminating the costs and risks associated with establishing a foreign business location.
D. one where foreign facilities and marketing strategies are shared with local businesses.
E. being able to achieve higher product quality and better product performance than with an export strategy.
Answer: maintaining quality control due to a lack of commitment to consistency and standardization