The strategic role of a company's reward system is to
A. compensate employees for performing their assigned duties in a diligent fashion.
B. boost employee morale in ways that create widespread job satisfaction.
C. enlist employees' energetic commitment to competent strategy execution and operating excellence by rewarding them, both monetarily and non-monetarily, for their contributions.
D. relieve managers of the burden of closely monitoring each employee's performance.
E. boost labor productivity and help lower the firm's overall labor costs.
Answer: C