A "best practice" refers to
A. a policy or procedure that is unusually effective.
B. a technique for performing an activity or business process that at least one company has demonstrated works particularly well in terms of delivering some highly positive operating outcome.
C. performing a strategy-critical activity in a fashion that results in sustainable competitive advantage.
D. the value chain activity that is a company's distinctive competence.
E. a particular value chain activity that management has given top priority to performing in world class fashion.
Answer: B