Total quality management (TQM) involves managing company operations in a manner calculated to
A) identify and implement the best practice is for performing a particular value chain activity.
B) result in the lowest possible costs.
C) produce continuous improvement in all phases of operations, promote 100% accuracy in performing tasks, and move toward total customer satisfaction.
D) make quantum gains in the efficiency and effectiveness with which the value chain activities are performed.
E) result in mistake-free management of a company's entire business.
Answer: C