Sluggish performance results relative to rivals are a reliable warning sign that the company has either a weak strategy or poor strategy execution or both. The best way to identify a well-conceived, well-executed strategy is to determine whether the company is experiencing:
A. a strengthening of its image and reputation among shareholders.
B. a desirable growth rate in new customer acquisition and favorable customer retention efforts for establishing a strong customer experience.
C. movement in its operating profit margin, satisfactory returns on investable liquid assets, and elimination of credit access restrictions.
D. positive trends with the relevant cultural factors related to buyer's choices and product modifications.
E. All of these.
Answer: a desirable growth rate in new customer acquisition and favorable customer retention efforts for establishing a strong customer experience.