The primary lesson stemming from a SWOT analysis is that a company's strategy should:
A. leverage resource strengths, capitalize on market opportunities, overcome important weaknesses, and defend against external threats.
B. be aimed at opportunities that offer the best potential for improved profitability.
C. seek aggressively to defend against those threats to the company's immediate profitability.
D. be designed to place heavy demands on areas where the company has proven competencies to meet the threats head-on.
E. concentrate on making the SWOT's four lists relevant for strategic discussion and planning.
Answer: leverage resource strengths, capitalize on market opportunities, overcome important weaknesses, and defend against external threats.