In doing SWOT analysis and trying to identify a company's market opportunities, which of the following is NOT an example of a potential market opportunity that a company may have?
A. Serving additional customer groups or market segments
B. Growing buyer preferences for substitutes for the industry's product
C. Acquiring rival firms or companies with attractive technological expertise or capabilities
D. Expanding into new geographic markets
E. Openings to win market share away from rivals
Answer: Growing buyer preferences for substitutes for the industry's product