Which of the following is NOT a component of evaluating a company's resources and competitive position?
A. Evaluating how well the present strategy is working
B. Scanning the environment to determine a company's best and most profitable customers
C. Assessing whether the company's cost structure and customer value proposition are competitive
D. Evaluating whether the company is competitively stronger or weaker than key rivals
E. Evaluating if the company is able to seize market opportunities and overcome external threats to its future well-being
Answer: Scanning the environment to determine a company's best and most profitable customers